Be Your Own Champion

   Champions are defined by how they carry themselves in sports and beyond. It’s about character, staying true to yourself, and the pure joy of playing. 

   Champion celebrates living like a true champion. You aren’t trying to be another person’s idea of a champion. What matters is how you feel in your own skin. 

   It’s winning with dignity and losing with grace, having fun just playing the game and staying true to yourself every step of the way. #BeYourOwnChampion #ChampionSA

   WHO ARE WE

   CHAMPION HAS AN AUTHENTIC SPORTS HERITAGE, HELPING TO PIONEER SOME OF THE MOST ICONIC PRODUCTS IN ATHLETICWEAR SINCE 1919. Established in Rochester, 

   New York in 1919, the Champion brand has a unique heritage as an originator and innovator of men’s and women’s athletic apparel. Champion has pioneered some of the most 

   important innovations in the category, such as Reverse Weave® sweatshirts, mesh practice uniforms and sports bras. 

   The brand has an authentic sports heritage and is still at the forefront of technical innovation and style. 

    OUR 1919 ESTABLISHED IN ROCHESTER, NY In 1919 the Feinbloom brothers established the company that would become known as “Champion”