About Us

Just Eyewear was founded by Steven Baxter in 2010. Steven is celebrating 20 years in the industry this year and is well liked and respected by Optometrists and other industry professionals alike.

In January 2011 Steven and Grant Hoyle secured the distribution rights for Nike Vision in Southern Africa. Other brands represented over the years include Dragon, Animal, Tom Tailor and Karoo Eyewear.

Over the years Just Eyewear has been the proud sponsor of many successful sportsmen and women across several disciplines. From provincial and national level cricketers (both gents and ladies!) to a bodyboarder and an international level skateboarder with his sights set on the Tokyo 2021 Olympic Games. Nike sunglasses is a firm favourite within the mountain biking fraternity which is why we’ve always supported teams participating in endurance trials and stage races such as the ABSA Cape Epic, Momentum Health Cape Pioneer Trek and Bridgestone South Africa Route 66 stage race.

In September 2019 Just Eyewear became the exclusive eyewear sponsor for the entire Easterns Senior Provincial team

In 2019 Just Eyewear joined forces with Thorsten Thomas and Eyewear Partner, the exclusive supplier for Humphrey’s Eyewear, Mini Eyewear and Freigest in South Africa. 

Mid 2019 Just Eyewear was appointed the authorised agents for Safilo in the Free State, Northern Cape, Eastern Cape and Namibia. At the beginning of 2020 Safilo included the Western Cape for limited brands.

Meet The Team

Steven Baxter – Director

Territories: Export

Cell: 082 941 3637

Email: steven@justeyewear.co.za

Thorsten Thomas – Director

Territories: Export and Kwazulu-Natal

Cell: 083 660 7878

Email: thorsten.thomas@eyewearpartner.co.za

Cybil Schoombee – Lead Sales Consultant

Territories: Western Cape, Free State, Northern Cape and Eastern Cape

Cell: 083 700 8818

Email: cybil@justeyewear.co.za

Bonita Stevens – Lead Sales Consultant

Territories: Gauteng, Limpopo, Mpumalanga and North West

Cell: 082 611 7310

Email: bonita@justeyewear.co.za

Office Number : 041 811 9900

Physical and Postal Address :

First Floor, 9 Galaxy Road,

Linbro Office Park,



Contact Us