Just Eyewear was founded by Steven Baxter in 2010. Steven is celebrating 20 years in the industry this year and is well liked and respected by Optometrists and other industry professionals alike.
In January 2011 Steven and Grant Hoyle secured the distribution rights for Nike Vision in Southern Africa. Other brands represented over the years include Dragon, Animal, Tom Tailor and Karoo Eyewear.
Over the years Just Eyewear has been the proud sponsor of many successful sportsmen and women across several disciplines. From provincial and national level cricketers (both gents and ladies!) to a bodyboarder and an international level skateboarder with his sights set on the Tokyo 2021 Olympic Games. Nike sunglasses is a firm favourite within the mountain biking fraternity which is why we’ve always supported teams participating in endurance trials and stage races such as the ABSA Cape Epic, Momentum Health Cape Pioneer Trek and Bridgestone South Africa Route 66 stage race.
In September 2019 Just Eyewear became the exclusive eyewear sponsor for the entire Easterns Senior Provincial team
Mid 2019 Just Eyewear was appointed the authorised agents for Safilo in the Free State, Northern Cape, Eastern Cape and Namibia. At the beginning of 2020 Safilo included the Western Cape for limited brands.